OPM Link: Careerealism – Brand or Be Branded

From J.T. O’Donnell:

Several people have told me lately they don’t care about their career identity online. “I should be able to do what I want,” or, “My life shouldn’t be judged by employers based on what they see on the web.” I say this: brand or be branded. You can either make sure people ‘hear what they see’ in a way that boosts your credibility. Or, you can ignore your online presence and be seen as, A) non-existent and unimportant, or perhaps even worse, B) the Dennis Rodman of the net.

Let me explain…(and trust me, you are going to want to read this story!)…(Continue reading on Careerealism >>)