Your Online Reputation – Damage Control

Updated, and revised from an article on Digital Journal, posted November 18, 2008 I attended an online university a few years ago that was involved in a dispute with an unhappy former student, and in retaliation for whatever had displeased him, that unhappy student had set up a “spoof” site online that looked very much like the university’s website. From that spoof site, he proceeded to use the search engines to find any faculty... [Read More...]

Developing Your Online Profile

Updated, and revised from an article on Digital Journal, posted November 11, 2008 Have you Googled yourself lately or perhaps checked 123People and other search engines for your name? Did you like what you saw there? Most of us are surprised the first time we do that. If what comes up in the SERP’s (Search Engine Results Pages) is important to you or to your prospective clients and employers, you might want to re-think what you’re doing... [Read More...]

OPM Link: Careerealism – Brand or Be Branded

From J.T. O’Donnell: Several people have told me lately they don’t care about their career identity online. “I should be able to do what I want,” or, “My life shouldn’t be judged by employers based on what they see on the web.” I say this: brand or be branded. You can either make sure people ‘hear what they see’ in a way that boosts your credibility. Or, you can ignore your online presence and be seen as, A) non-existent and... [Read More...]

OPM Link: Username Checking Tools

  3 Username Checking Tools to Help Promote Your Personal Brand One way of quickly checking out the reach of a personal brand name is by scanning the Web to find where it’s used as a username. Here are 3 tools that do just that. (More, on the  Read More →

OPM Link: Digital Profile Management Tools

Monitoring online conversations and reputation | Small Business Marketing Blog from Duct Tape Marketing By setting up filtering, aggregating and alert technology or services you can gain access to real-time conversations about your customer’s ongoing experience, any brand/product/CEO mentions, complaints about competing services, inaccurate information about your organization, or thoughts and needs of journalists in your industry. The key is to... [Read More...]